{"id":4977,"date":"2022-09-22T17:09:00","date_gmt":"2022-09-22T15:09:00","guid":{"rendered":"https:\/\/kpcommunication.it\/2023\/?p=4977"},"modified":"2022-10-17T15:06:19","modified_gmt":"2022-10-17T13:06:19","slug":"in-principio-parole-e-magia-erano-la-stessa-cosa","status":"publish","type":"post","link":"https:\/\/kpcommunication.it\/2023\/in-principio-parole-e-magia-erano-la-stessa-cosa\/","title":{"rendered":"In principio PAROLE e MAGIA erano la stessa cosa"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4977\" class=\"elementor elementor-4977\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6b146c4 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"6b146c4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4de6e7d ot-flex-column-vertical\" data-id=\"4de6e7d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-65fa113 elementor-blockquote--skin-border elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote\" data-id=\"65fa113\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\t\u201cMa che colpa abbiamo, io e voi, se le parole, per s\u00e8, sono vuote?\u2026 E voi le riempite del senso vostro, nel dirmele, e io nell\u2019accoglierle, inevitabilmente, le riempio del senso mio. Abbiamo creduto d\u2019intenderci, non ci siamo intesi affatto.\u201d   \t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">(Luigi Pirandello)<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8972e40 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"8972e40\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-71d5832 ot-flex-column-vertical\" data-id=\"71d5832\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-52a1ff0 elementor-widget elementor-widget-text-editor\" data-id=\"52a1ff0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Utilizzare le parole giuste al momento giusto pu\u00f2 cambiare una situazione, un momento, un rapporto sia professionale che privato. E dall\u2019altra parte, le parole possono anche confondere e se pronunciate nel momento sbagliato creare danni.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-64df162 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"64df162\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0e7d0e1 ot-flex-column-vertical\" data-id=\"0e7d0e1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1773460 elementor-widget elementor-widget-text-editor\" data-id=\"1773460\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Il linguaggio \u00e8 uno degli elementi pi\u00f9 importanti con cui costruiamo la nostra mappa del mondo, cio\u00e8 il modo in cui decodifichiamo ci\u00f2 che ci circonda, gli eventi che accadono. Sigmund Freud era convinto che le parole fossero alla base della consapevolezza umana e che avessero un potere speciale\u2026\u201d In principio parole e magia erano una sola cosa, e perfino oggi le parole conservano molto del loro potere magico\u2026.\u201d<\/p><p>Le parole scelte ed usate correttamente possono aprire una prospettiva diversa annullando l\u2019effetto delle convinzioni limitanti cio\u00e8 pensieri,<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e5ac7b5 ot-flex-column-vertical\" data-id=\"e5ac7b5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a1a50ee elementor-widget elementor-widget-image\" data-id=\"a1a50ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"940\" height=\"788\" src=\"https:\/\/kpcommunication.it\/2023\/wp-content\/uploads\/2022\/08\/157458608_4175877882423009_7176958562714289637_n.png\" class=\"attachment-large size-large wp-image-4980\" alt=\"\" srcset=\"https:\/\/kpcommunication.it\/2023\/wp-content\/uploads\/2022\/08\/157458608_4175877882423009_7176958562714289637_n.png 940w, https:\/\/kpcommunication.it\/2023\/wp-content\/uploads\/2022\/08\/157458608_4175877882423009_7176958562714289637_n-300x251.png 300w, https:\/\/kpcommunication.it\/2023\/wp-content\/uploads\/2022\/08\/157458608_4175877882423009_7176958562714289637_n-768x644.png 768w\" sizes=\"(max-width: 940px) 100vw, 940px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dd59b63 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"dd59b63\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-237a981 ot-flex-column-vertical\" data-id=\"237a981\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0184fe9 elementor-widget elementor-widget-text-editor\" data-id=\"0184fe9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>profondamente radicati nella nostra mente, che si ripetono continuamente a livello inconscio e che nascono dentro di noi principalmente in due modi:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-445380e elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"445380e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-bb297a5 ot-flex-column-vertical\" data-id=\"bb297a5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bafb027 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"bafb027\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"far fa-arrow-alt-circle-right\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-665aa0f ot-flex-column-vertical\" data-id=\"665aa0f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7ae1664 elementor-widget elementor-widget-text-editor\" data-id=\"7ae1664\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4 class=\"ult-responsive info-list-heading\" data-ultimate-target=\"#Info-list-wrap-3407 h3\" data-responsive-json-new=\"{&quot;font-size&quot;:&quot;desktop:16px;&quot;,&quot;line-height&quot;:&quot;desktop:24px;&quot;}\">SHOCK EMOTIVO<\/h4><div class=\"icon_description_text ult-responsive\" data-ultimate-target=\"#Info-list-wrap-3407 .icon_description_text\" data-responsive-json-new=\"{&quot;font-size&quot;:&quot;desktop:13px;&quot;,&quot;line-height&quot;:&quot;desktop:18px;&quot;}\"><p>cio\u00e8 situazioni o eventi che ci hanno coinvolto in modo particolare<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b459205 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"b459205\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-dc6f9ac ot-flex-column-vertical\" data-id=\"dc6f9ac\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c6574b5 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"c6574b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"far fa-arrow-alt-circle-right\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-969abb1 ot-flex-column-vertical\" data-id=\"969abb1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1aac6c9 elementor-widget elementor-widget-text-editor\" data-id=\"1aac6c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4 class=\"ult-responsive info-list-heading\" data-ultimate-target=\"#Info-list-wrap-3407 h3\" data-responsive-json-new=\"{&quot;font-size&quot;:&quot;desktop:16px;&quot;,&quot;line-height&quot;:&quot;desktop:24px;&quot;}\">RIPETIZIONE<\/h4><div class=\"icon_description_text ult-responsive\" data-ultimate-target=\"#Info-list-wrap-3407 .icon_description_text\" data-responsive-json-new=\"{&quot;font-size&quot;:&quot;desktop:13px;&quot;,&quot;line-height&quot;:&quot;desktop:18px;&quot;}\"><p>cio\u00e8 \u201cripeterci\u201d frasi fatte che il nostro conscio elabora definendone un\u2019immagine che, man mano, sedimenta nel nostro subconscio. Attenzione, per\u00f2!!!! La ripetizione deriva anche dalle azioni o dai fatti: se continuiamo a ripetere \u201cNon sono in grado di fare questa cosa\u201d piuttosto che \u201cLa pianificazione non mi piace\u201d arriveremo ad un solo obiettivo: sviluppare una catena che ci impedir\u00e0 di raggiungere gli obiettivi.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-39e3462 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"39e3462\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ba19d13 ot-flex-column-vertical\" data-id=\"ba19d13\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ce32c2c elementor-widget elementor-widget-text-editor\" data-id=\"ce32c2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Non solo le parole rappresentano la nostra esperienza, il pi\u00f9 delle volte la incorniciano portando in primo piano alcuni aspetti e tralasciandone altri. Analizziamo, per esempio, i connettivi \u201cma\u201d, \u201ce\u201d, \u201canche se\u201d. In relazione ai connettivi che utilizziamo, focalizziamo la nostra attenzione su aspetti diversi di quelle stesse esperienze. Facciamo un esempio: \u201cOggi \u00e8 una giornata tranquilla ma domani sar\u00e0 pi\u00f9 impegnativa\u201d \u2013 in questo caso ci focalizziamo di pi\u00f9 sul fatto che \u201cdomani sar\u00e0 pi\u00f9 impegnativa, facendoci trascurare che oggi \u00e8 una giornata pi\u00f9 tranquilla. Se invece, utilizzo la congiunzione e \u201cOggi \u00e8 una giornata tranquilla e domani sar\u00e0 pi\u00f9 impegnativa\u201d \u2013 alle due considerazioni, viene attribuita la stessa importanza. Infine, potremmo dire \u201cOggi \u00e8 una giornata tranquilla anche se domani sar\u00e0 pi\u00f9 impegnativa\u201d focalizziamo maggiormente l\u2019attenzione sulla prima affermazione.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1c2785d elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"1c2785d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c6c3736 ot-flex-column-vertical\" data-id=\"c6c3736\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7fcc9ec elementor-widget elementor-widget-image\" data-id=\"7fcc9ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/kpcommunication.it\/2023\/wp-content\/uploads\/2022\/08\/parole-1-2048x1365-1-1024x683.jpeg\" class=\"attachment-large size-large wp-image-4987\" alt=\"\" srcset=\"https:\/\/kpcommunication.it\/2023\/wp-content\/uploads\/2022\/08\/parole-1-2048x1365-1-1024x683.jpeg 1024w, https:\/\/kpcommunication.it\/2023\/wp-content\/uploads\/2022\/08\/parole-1-2048x1365-1-300x200.jpeg 300w, https:\/\/kpcommunication.it\/2023\/wp-content\/uploads\/2022\/08\/parole-1-2048x1365-1-768x512.jpeg 768w, https:\/\/kpcommunication.it\/2023\/wp-content\/uploads\/2022\/08\/parole-1-2048x1365-1-1536x1024.jpeg 1536w, https:\/\/kpcommunication.it\/2023\/wp-content\/uploads\/2022\/08\/parole-1-2048x1365-1-750x500.jpeg 750w, https:\/\/kpcommunication.it\/2023\/wp-content\/uploads\/2022\/08\/parole-1-2048x1365-1.jpeg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6c8da86 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"6c8da86\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0941af9 ot-flex-column-vertical\" data-id=\"0941af9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8541d6b elementor-widget elementor-widget-text-editor\" data-id=\"8541d6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>IL LINGUAGGIO POSITIVO E PROATTIVO<\/strong><\/p><p>Partiamo da una affermazione importante: il cervello ignora le negazioni. Per essere pi\u00f9 precisi, le capisce a livello logico ma le \u201ccancella\u201d a livello inconscio. Approfondiamo questo bellissimo concetto con un esempio pratico:<\/p><p><strong>Obiettivo<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<em>vuoi che il Cliente ti ascolti per qualche minuto ancora<\/em><\/p><p><strong>Frase \u00a0<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<em>\u201cNon si preoccupi, non voglio rubarle altro tempo\u201d<\/em><\/p><p>Stai trasferendo al Cliente di preoccuparsi e di focalizzarsi sul fatto che ruberai altro tempo. Il linguaggio positivo e proattivo, invece, si focalizza sul risultato che si vuole ottenere comunicando con gli altri e con s\u00e9 stessi. Per fare questo, per\u00f2, bisogna definire con precisione assoluta ci\u00f2 che si vuole dire, in modo che il cervello elabori immagini ben definite. Ogni parola pronunciata \u00e8 collegata ad un\u2019immagine ed il cervello \u00e8 un meccanismo che si muove solo verso direzioni precise.<\/p><p>Per ottenere un risultato davvero soddisfacente, il linguaggio positivo deve essere affiancato dal linguaggio proattivo che indica, chiaramente, a chi ascolta ci\u00f2 che deve fare.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5fa3c67 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"5fa3c67\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0b70778 ot-flex-column-vertical\" data-id=\"0b70778\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-be51dd9 elementor-widget elementor-widget-text-editor\" data-id=\"be51dd9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>LINGUAGGIO NEGATIVO\u00a0\u00a0\u00a0\u00a0<\/strong><\/p><p><em>Non voglio arrivare alla fine dell\u2019anno con un fatturato misero<\/em><\/p><p><strong>LINGUAGGIO POSITIVO<\/strong><\/p><p><em>Voglio arrivare alla fine dell\u2019anno con un risultato positivo<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c88fb7d ot-flex-column-vertical\" data-id=\"c88fb7d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2bb2045 elementor-widget elementor-widget-image\" data-id=\"2bb2045\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/kpcommunication.it\/2023\/wp-content\/uploads\/2022\/08\/2120604-pensiero-proattivo-e-reattivo-del-caos-e-della-teoria-dell-ordine-o-del-concetto-di-semplificazione-dell-idea-per-risolvere-i-problemi-di-difficolta-vettoriale-1024x683.jpeg\" class=\"attachment-large size-large wp-image-4988\" alt=\"\" srcset=\"https:\/\/kpcommunication.it\/2023\/wp-content\/uploads\/2022\/08\/2120604-pensiero-proattivo-e-reattivo-del-caos-e-della-teoria-dell-ordine-o-del-concetto-di-semplificazione-dell-idea-per-risolvere-i-problemi-di-difficolta-vettoriale-1024x683.jpeg 1024w, https:\/\/kpcommunication.it\/2023\/wp-content\/uploads\/2022\/08\/2120604-pensiero-proattivo-e-reattivo-del-caos-e-della-teoria-dell-ordine-o-del-concetto-di-semplificazione-dell-idea-per-risolvere-i-problemi-di-difficolta-vettoriale-300x200.jpeg 300w, https:\/\/kpcommunication.it\/2023\/wp-content\/uploads\/2022\/08\/2120604-pensiero-proattivo-e-reattivo-del-caos-e-della-teoria-dell-ordine-o-del-concetto-di-semplificazione-dell-idea-per-risolvere-i-problemi-di-difficolta-vettoriale-768x512.jpeg 768w, https:\/\/kpcommunication.it\/2023\/wp-content\/uploads\/2022\/08\/2120604-pensiero-proattivo-e-reattivo-del-caos-e-della-teoria-dell-ordine-o-del-concetto-di-semplificazione-dell-idea-per-risolvere-i-problemi-di-difficolta-vettoriale-1536x1024.jpeg 1536w, https:\/\/kpcommunication.it\/2023\/wp-content\/uploads\/2022\/08\/2120604-pensiero-proattivo-e-reattivo-del-caos-e-della-teoria-dell-ordine-o-del-concetto-di-semplificazione-dell-idea-per-risolvere-i-problemi-di-difficolta-vettoriale-750x500.jpeg 750w, https:\/\/kpcommunication.it\/2023\/wp-content\/uploads\/2022\/08\/2120604-pensiero-proattivo-e-reattivo-del-caos-e-della-teoria-dell-ordine-o-del-concetto-di-semplificazione-dell-idea-per-risolvere-i-problemi-di-difficolta-vettoriale.jpeg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3615693 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"3615693\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-60f5090 ot-flex-column-vertical\" data-id=\"60f5090\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1446dc1 elementor-widget elementor-widget-text-editor\" data-id=\"1446dc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>LINGUAGGIO PROATTIVO<\/strong><\/p><p><em>Voglio arrivare alla fine dell\u2019anno con un risultato positivo, aver incrementato il 10% in servizi, il 15% in prodotti e pronto ad affrontare le nuove metodologie di lavoro.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-279f80a elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"279f80a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6d49674 ot-flex-column-vertical\" data-id=\"6d49674\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-edab7d4 elementor-widget elementor-widget-text-editor\" data-id=\"edab7d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Se ti rendi conto di avere un vocabolario troppo negativo, quello che serve immediatamente \u00e8 una ristrutturazione verbale, cio\u00e8 un cambiamento per rieducare il cervello a pensare e parlare in modo diverso, facendolo diventare un nuovo automatismo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Utilizzare le parole giuste al momento giusto pu\u00f2 cambiare una situazione, un momento, un rapporto sia professionale che privato.<\/p>\n","protected":false},"author":2,"featured_media":4978,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"cybocfi_hide_featured_image":"","footnotes":""},"categories":[7,48],"tags":[],"class_list":["post-4977","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-comunicazione"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>In principio PAROLE e MAGIA erano la stessa cosa - KPCommunication 5.0<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kpcommunication.it\/2023\/in-principio-parole-e-magia-erano-la-stessa-cosa\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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